Medge Consulting advises teams, leagues and federations on the best way to present their sport to broadcasters when considering rights deals. We draw on our combined backgrounds in broadcast, marketing and sports federations to counsel rights holders at each stage of the tender process.

We assess an asset’s worth, the potential markets, and the best way of selling the rights while protecting and developing the brand.

We work with rights holders on the actual sales process, from drawing up a marketing document to assessing bids and brokering the best deal on their behalf.

When we buy sports rights ourselves, we work with the sport or federation to build the brand and extend its potential broadcasting reach with the right distribution deals. Our innovative approach to packaging assets in a way that will build and extend their profile benefits the sports, their fans and broadcast partners.

We also act as consultants for channels looking to expand and develop into other markets. Medge Consulting has recently advised and negotiated distribution deals for a European group of channels in Sub-Saharan African territories on DTH, DTT and cable platforms.