News

MEDGE APPLIES FOR DTT LICENSE

A new TV channel aimed at horse-lovers in Sweden is being planned by Medge Consulting.

The company has applied for a licence to launch a digital terrestrial TV channel which it believes will fill a growing need in the Swedish market. One in three Swedish families has a connection with horses. The channel is planned to cover every aspect of the equestrian world, and will attract audiences of all ages.

“We plan to include everything from The World Cup to My Little Pony,” said Timothy Smart. “The channel will highlight the horse world from all angles, and is sure to attract an audience from five years upwards, with animated series, teen drama, action, movies and documentaries.”

Medge is in discussion with equestrian sports rights holders to cover international horse championships - but is keen the channel should reflect all aspects of the horse world. It has applied to launch the new channel on the Boxer digital terrestrial TV network. If successful, it will be on-air from this autumn and show 12-18 hours of programming per day.

Medge Consulting has already launched a successful online horse-riding adventure game, Star Stable. The interactive, virtual 3D world for girls aged 7-15 with a passion for horses, was launched in Sweden last year and will soon be available in the rest of the world.

2012-12-15

MEDGE CONSULTING SUBLICENSES NHL HOCKEY TO MTG IN THE NORDICS

Medge Consulting has secured a deal to allow ice hockey fans in the Nordics to watch every broadcast NHL game for the first time ever. Viewers in Sweden, Norway, Denmark and Finland can now see National Hockey League games on free TV, pay-TV and internet channels run by Modern Times Group MTG AB (MTG). Medge granted exclusive broadcast rights to MTG, the international entertainment broadcasting group, after extensive negotiations. The deal gives MTG the right to show live coverage of around 1,300 NHL games each season on its pay-TV channels, including dedicated ice hockey channel Viasat Hockey. The live games will also be available on MTG’s Viaplay online multi-screen video streaming service and certain games can be seen on its free-TV channels under the agreement, which runs until the end of the 2015-16 season.

Please see press release in attached pdf.

2011-10-21

GUDMUNDSON JOINS MEDGE CONSULTING

Medge Consulting, having scooped the media rights for the National Hockey League (NHL) in Europe, Africa and the Middle East, has signed up former Swedish Hockey League CEO Peter Gudmundson. Gudmundson has a long track record within ice hockey and will help Medge build and develop the NHL properties outside of North America following Medge’s acquisition of the media rights in a five-year deal last month. Gudmundson will be responsible for Medge’s new business area, Leagues and Federations.

“I am excited to start working with the NHL and further develop their presence and products in Europe and beyond,” said Gudmundson. ” Peter Lijestrand, co-founder of Medge Consulting, said: “Peter’s experience from working with one of the world's best hockey leagues, together with Medge Consulting's relationship with the NHL, will provide new and interesting opportunities. We are therefore particularly pleased to welcome him to our headquarters in Sweden. “Peter has a renowned sports profile and will be an important resource when we look to develop NHL's products, competitions and presence as well as other new and exciting projects.” Medge Consulting is fast building a growing reputation as a major player in media rights and its deal with America’s NHL was agreed last month with its partner Advisers Media International (AMI).  See full press release, attached PDF.

2011-08-23

MEDGE CONSULTING AND AMI ACQUIRE THE INTERNATIONAL MEDIA RIGHTS FOR THE NHL (National Hockey League)

Medge Consulting has added to its growing reputation as a major player in media rights by securing an agreement with America’s National Hockey League. Medge, with its partner Advisers Media International (AMI), will represent the NHL’s international media rights for Europe, Africa and the Middle East in a five-year deal starting this coming season. Medge is already the rights holder for the English Premier League for Scandinavia and the International Bandy Federation - now American ice hockey represents another major development for the Swedish-based company.

“This is a long term partnership to further develop the NHL’s presence and products in Europe and beyond,” said Peter Liljestrand, co-founder of Medge. The agreement between Medge and AMI and the NHL establishes a long-term and strategic cooperation to expand, develop and strengthen the NHL brand and presence in international markets. The agreement includes the live HD broadcast rights for up to 480 NHL games per season, including play-offs, Stanley Cup Final and the NHL Winter Classic amongst others and a range of highlights programming and NHL support programming.

Medge and AMI will also assist the international development of NHL properties, including new events. Robert Pickles of AMI said: “We look forward to working with the NHL to increase their distribution and popularity internationally.” Many NHL stars hail from Europe and the partnership signals renewed and strategic focus on the European and other international markets for the NHL. John Collins, COO, NHL, said: “Reconnecting the NHL and its many star international players with their home country fan base is the first important step in a renewed strategy for growing the game and business outside of North America. “Working closely with Medge/AMI we will deliver more NHL games and highlights to our international fans across more platforms and devices than ever before.”

See full press release in attached PDF-file.

2011-07-04.

MTV SIGNS FOR PREMIER LEAGUE IN FINLAND

Medge Consulting has agreed with Finnish MTV Oy Corporation on the exclusive broadcasting rights for the English Premier League in Finland for the next three seasons. MTV will broadcast Premier League matches from the start of the 2010/11 season in August until the end of the 2012/13 season.

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